We could certainly never collect all the reasons why Ford is so popular with Canadian drivers. However, after thinking it through, the team at Reliable Ford on Tower Street South in Fergus decided there are several general characteristics that apply to most, but not all, Canadians that might help answer our question.

For the most part, Canadians are welcoming, warm, but practical people. We respect our eclectic and sometimes unpredictable weather. Most of us value the outdoors, too. These characteristics can shed some light on why Ford is so popular.


We are a practical people. Everyone respects luxury, but when it comes down to it, it’s practicality we seek and value. Likewise, Ford appreciates practicality, too.

Practicality and convenience have a lot in common, and Ford has lots of standard and available features that appeal to both sensibilities. One available feature that excites us is the All-Wheel Drive Disconnect, which allows the disconnection of the rear driveline when the system detects AWD is not needed. Not only does this common-sense feature help save fuel, but it also allows only the front wheels to propel the vehicle, reducing drag and the energy demands of the drivetrain.

Weather Appreciation

You’re either prepared or you’re not. Canadians make no apologies for the weather. We know it is what it is. Ranging from bone-chilling cold to torrential downpours to sluggishly warm, our weather is nothing to shrug your shoulders about.

One of the most important technological advances in the safety of our drivers is the Ford Co-Pilot 360 System, which includes multiple highway-friendly safety features and comes standard on most 2020 models. The Ford Co-Pilot 360 System includes the following innovative safety features, each of which increases driver confidence in inclement weather:

    • Pre-Collision Assist With Automatic Emergency Braking

This standard feature scans the road ahead and can alert you to potential collisions with vehicles or pedestrians it detects in your path. If an object is detected a warning flashes on the windshield and an alarm sounds. If you are alerted and take no action, the brakes are applied automatically. The brakes are only applied if you need them - not if you don’t.

    • BLIS (Blind Spot Information System) with Cross-Traffic Alert

Active even when you’re not moving, radar systems on either side of your car detect when a car is present and in your blind spot. A light comes on the corresponding side-view mirror to alert you to the vehicle you may not be able to see. *This system only detects motorized vehicles, not bikes, walkers, or other objects.* Cross-Traffic Alert warns you a moving car is coming from either side when you’re backing up with three alerts: a light on the corresponding side-view mirror, a chime, and a message in the message sensor.

    • Adaptive Cruise Control with Stop-and-Go

This functions like cruise control with one exception - adaptive cruise control maintains a comfortable preset distance between you and the vehicle in front of you. Using radar technology, your car uses radar technology to constantly scan for vehicles in front of you. In heavy traffic, your vehicle will also slow down to a stop should the vehicles ahead of you come to a stop. When traffic picks back up, your car will automatically begin to follow.

    • Evasive Steering Assist

This available feature can help make it easier to avoid a potential collision. It does not steer for you, but it provides steering support if the system warning goes off and you need to maneuver around the vehicle ahead.

    • Lane-Keeping System

This feature keeps you in your lane, especially in a moment of distraction, by constantly scanning your positioning within your lane and alerting you should you deviate from it.

    • Auto High Beam Headlights

A standard feature, the auto beam headlights can sense poor lighting conditions and automatically turn on to increase visibility. A real plus for highway driving, it also senses when another vehicle is coming from the opposite direction and dims automatically.

Value Outdoors

Ford is proud to be environmentally conscious and that appeals to most Canadians, too. From the mountains in BC to the cityscapes of Vancouver, Canadians like to get outside and explore!

Ford vehicles are built for the outdoors. The F-150 looks sharp on the highway, but it was made for navigating the path less-traveled. Outperforming every other truck in its class when hauling cargo in the bed, it has up to 13,200lbs of available towing. Ford has made features available on the F-150 that are not available on any other half-ton pickup, like available Pro Trailer Backup Assist and BoxLink.

Our professional and knowledgeable team at Reliable Ford is excited to show you all the reasons Canadians love Ford. From all-terrain capabilities to help you get out and explore (even in inclement weather) to environmentally friendly hybrids, we have what you’re looking for.